Sammy Hagar is back in the tequila business.
Having sold his remaining interest in Cabo Wabo Tequila in 2010 for $91 million, he has now partnered with his friend and celebrity chef Guy Fieri to create Santo Fino Blanco, which will launch in May.
Sammy says, “Guy has always been a tequila lover, and when he approached me about creating a tequila together it was perfect timing. Guy and I shook hands and a few months later we were sipping the most amazing blanco tequila we’d ever tasted.”
They created Santo Fino Blanco with Juan Eduardo Nuñez, the third-generation master distiller who originally worked with Sammy to make Cabo Wabo and later, Santo Puro Mezquila, the world’s only blend of tequila and mezcal, which Hagar launched with Maroon 5 singer Adam Levine.